This is something that Paul/Harrison/myself have been discussing lately.
We pay ~$180/month for the hosting, plus a little more per year for domain names, and currently we have 3 paid advertisers, Lehr Performance, XFT, Battery Store. North Graphics supplies the x-h2o stickers so he gets a banner. AWA gets a banner just because. The Addiction gets one for now to help get the word out plus x-h2o is listed in the movie.
Our rate is $25/month which is very reasonable considering we average 150,000+ pageviews/day (haven't checked lately, I imagine it's higher than that based on our growth)
Ideally, I'd love to see the site costs paid for by advertisers, so we'd only need 7 to take care of it completely.
Also, I'd love to see the companies that make money on x-h2o step up and pay for advertising. They know who they are, but their customers are the ones that need to push them a little to do it. Lehr Performance and XFT are already on, and I can think of 4 more companies/people right off the top of my head that are frequent posters on the X that are getting free advertising and I don't believe they have contributed money before either.
Anyway, we still have 3 or 4 months' worth of hosting fees in the account right now, so it's no emergency or anything, but after Daytona we'll need to start raising some more money to continue.
I've tried the lower cost hosting companies, and everyone knows that we've been on like 4 servers before this one, and none of them worked out for various reasons, mainly though because we have high traffic and storage needs, so a dedicated server became a must and those are expensive.
Any other ideas?
Also, buy a calendar! We get a portion of that cost, so the more you buy, the more x-h2o makes.
Oh, and I still want to do an X-h2o freeride 'tour' shirt, and maybe just some regular x-h2o shirts to raise some money too.
Believe me, I think about this stuff a lot.